What is the point of owning a great brand if nobody wants to purchase it? A well-crafted brand pitch is what you need if you want to sell effectively to consumers and investors and get them excited about your product or service.
In this article, you will learn how to use the power of stories and compelling narratives to drive decision-making sales pitch. Obtain all the elements you need to include, make a good first impression, and close deals with these recommendations for a compelling business pitch:
What is a sales pitch?
A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. They should include relevant information to convince someone to invest in a product or service.
We leave you this introduction video that explains the basics of a business pitch.
Having known that, let’s continue with what’s important: Creating an exceptional sales pitch. There are 5 fundamental aspects to take into consideration in this process:
1. Storytelling: The base of your sales pitch
When putting together your business pitch the first thing you need to cover is storytelling, finding the way to engage your prospect, and get then invested in what your solution has to offer.
The three key points of this aspect are:
a) The problem you solve
A brand pitch should not start with the product, but with the pain point. Make sure to initiate with a compelling sentence that resonates with decision-makers on the side. It is all about the critical challenges you solve for your customers.
A strong opener is the one that focuses on a change in the prospect’s industry, career, or life that they must pay attention to and be the starting point to offer a top-notch way of doing things
It must show that the opportunity is too great for the prospect to ignore and create a sense of urgency and encouragement. Focusing on their needs rather than yours, attention is guaranteed and you go from persuasion to collaboration as the listeners enter to the same mindset ambiance, being part of a conjunct problem.
As a relevant aspect in marketing and sales, decisions are based on emotion and you need to keep that in mind. Use personal information, such as the history of your business or products, and highlight ups and downs, finishing with a triumphant and inspiring ending. Grab them with a story they want to hear more of.
When you pitch something, you need to offer a good return on investment. If you can’t clearly outline what your customers will be gaining, they will have no reason to continue the conversation.
For example, you can offer with numbers and statistics what they’ll receive in return. More ROI? Higher conversion rate? Optimization of time? Growth? In how many years will it happen? Cover all the bases ahead of time and create concrete, and show realistic expectations for your buyers.
Don’t forget people want to invest in something that has already been proven. Talk about your current customers, the growth rate in the last six months, and how your product, service, or solution has been and continues to be improved.
2. Deliver from mind to real life
You can imagine a great brand pitch in your mind, but creating it involves more than just creativity. The person who helps your business create the pitch must know exactly the impression you are trying to get across to the audience and the message you want to transmit.
Synergy is fundamental for achieving a standout pitch. A combination of design, photos, language and communication should be used to create a creative brief or business pitch that meets your strategies to be successful.
Remember that your pitch will start with a compelling intro, but after some backup resources will be needed to enforce the message. So images and product demonstration videos help interested parties get a fuller picture of your concept.
3. Less is more
Complicating things just leads to two things: disinterest and being more prone to mistakes. According to Docsend, the average listening time for a brand pitch is around 2 minutes and 40 seconds, with a tendency to decrease compared to the past years and months. So make sure to share your core message and crucial information in this timeframe.
Decide on the exact information you want your audience to receive and walk away, establish priorities and build your business pitch around that.
And then: practice, practice, practice.
Present your final result to externals and see how you perform in time, fluency, empathy, presence. Someone completely unfamiliar with your business should be able to get all the information. Ask them how they felt about the presentation and what message they got. Use their answers to improve.
4.- Have confidence
The first person who should feel sure about the pitch, it’s you. It’s the only way your audience will take you seriously and be convinced you have a great service or product. So, demonstrate knowledge not only about your industry but also your buyers’, do proper research.
Learn about your competition, have clear in mind how you differentiate your solution from others. Convince your pitch is worth listening to and that you’ve got something special. And the most important: be prepared to have the answers before anyone even asks a question, become their trustable advisor.
5.- Choose the right tone and facial expressions
Emotions are contagious, and while you do your pitch, everyone will be aware of your facial expressions, body movements, and tone of voice. What sells is excitement, enthusiasm, and energy. A dry presentation will not make them want to hear more.
We know there is a lot to have in mind, but it just takes to correctly mind-setting days or even weeks before. We recommend you read this guide with body language tips for presentations and be aware of every aspect: How To Use Body Language During A Presentation.
As you must know by now, a great business doesn’t mean having a convincing pitch. Creating a successful pitch takes time and focus on the right elements to deliver a presentation worth hearing for your audience.
With the aforementioned information, you can be certain you have all the basics to start developing brand pitches that actually sell and that stay in your customer’s minds for the right reasons. So, stop wasting your time and start working on a business pitch worth remembering that generates your leads and sales!