How to write the content of your website well

If you want your website to appear at the top of search results and grab readers' attention, you need a website with well-written and optimized content.

On the net there are more than 1.9 billion websites, more than 3.5 billion searches made on Google every day, and more than 350,000 tweets are sent per minute. In an effort to capture the attention of readers in the digital world, we face a great challenge. How to write well the texts and contents of your website? A study conducted by the analysis service showed that 55% of visitors spend 15 seconds or less on a website, which makes it clear that a website requires high-quality content. If you want your website to appear at the top of search results and grab readers’ attention, you need a website with well-written and optimized content.

If you want to make sure that the content of your website receives the attention it deserves, we recommend following these points:

1. Know your website’s audience

Book on map with lenses and pencil as an example of content for website.

It sounds easy, but many writers have put the pencil on the paper or the finger on the keyboard without thinking about who they want to reach. Before you start planning your website content, you need to ask yourself what your primary audience is and if there may be a secondary audience influencing your primary audience that will search for your website. For example, if you’re creating a website for a legal firm, the primary audience will be existing clients, but the secondary audience is much larger and may include other professionals, legal journalists, or anyone who may need your services in the future. You need to make sure your content is accessible and engaging to all of these people.

There are several ways different audiences can find a website with content:

  • Social media exchanges
  • Links to other websites, email, and search engine results. This last method is very important when writing web content. You can have correct text with good information, but if you don’t optimize it for search engines, chances are many people won’t see it. 

Think again about your audience and the words they’ll use to search on Google. Now be sure to include these terms in the titles and subtitles.

2. Write short, simple sentences

Typewriter with text as inspiration for website content.

Long sentences alienate readers of any website because short attention spans of readers require sentences of less than 35 words. An adult reads at the level of a student between the ages of 12 and 15. As such, website content must be accessible and readable to reach a wider audience.

3. Use nouns and verbs

Laptop with magazines and cell phones to inspire website content.

Moderate the use of adjectives and adverbs. Do not complicate yourself by choosing complex words, opt for those simpler ones that have the same meaning. Most known forms depend on the length of the words and sentences in the text. You can analyze your texts and make metrics that indicate the comprehensibility of your content with these tools:

4. Use an active voice

Women's hands writing on laptop content for website.

Use verbs active speech instead of passive voice and identify the subject of the sentence. For example, it is better to write. Active voice allows you to create short, easy-to-read sentences. It also helps to create more direct messages. This way you will attract more audience and the content of the website will be more understandable.

5. Describe as much as you can to create the right content on your website

Note in window that says your ideas matter.

Don’t just talk about generalities and kind words. Readers will better understand and perceive your message if you give them real examples. When you make complete descriptions for example of a product, you will give a much clearer idea. In addition, this has a positive effect, meta information for the product and will help in the SEO of a website by providing customers with the information they need when making a purchase.

6. Avoid using fancy language

Books and notebooks in a library.

We all surf the web, not just professionals. Therefore, you need to make sure that all people are well informed. Explain abbreviations the first time they appear without abusing figurative language and without explaining technical or complex terms. Something beneficial for the content of your website is to include external links to other sites where your readers can get more information about a specific topic. Using language that is easy to understand will help you make your website’s content feel friendly and open, exactly what you want to show your future customers.

7. Use of extended vocabulary

Spiral letters as a content creation idea for website.

The best way to capture the interest of your visitors to the content of your website is to present a wide vocabulary and avoid falling into the monotony of always using the same words.

A word cloud is a fun tool that will help you change your choice of words by showing you the words you use the most. The more words you use, the larger the cloud will appear. If you’ve used the same term frequently, you can look for synonyms to improve the content of your website.

You also have to pay attention to the keywords on your website; these should appear several times in the text so that they can be easily identified in the word cloud.

8. Make text easier to read to improve your website content

Laptop with a notebook and pen with a cup of tea next to it.

In addition to putting the most important information at the top, your text should be easy to read. Most readers check the page to see if they find the information they are looking for; if it doesn’t show up quickly they will leave your website.

  • Do not concentrate all the content of your text in many paragraphs, organize it into lists or bullets. 
  • Instead of having a single page of text, organize your content into tabs where you include different titles. 
  • Consider having “space.” Here we refer to the empty spaces surrounding paragraphs, images, and other elements of your website; they are the best friend of a web designer. Having plenty of white space around the text makes reading more fluid and enjoyable.
  • It’s also important that you divide your site’s content into sections with subtitles that are descriptive. These annotations, in addition to helping readers navigate through your website’s content, also help search engines find your content.

9. Embed media on your website

Multimedia content on a website computer.

Sometimes a picture or video is worth a thousand words. According to some studies, 90% of the information transmitted to the human brain is visual information, and humans process visual information 60,000 times faster than text. A complex topic can best be explained with an easy-to-read table or chart, rather than just text. Images also structure the text, which makes your website content easier to read. We recommend having at least one image on each subpage of your site.

10. Organize content by layers

Cell phone with black background and white letters.

The best thing about a website is that it can redirect readers from one page to another. A good way to present more content to your readers is to include links to words or phrases that direct them to other related topics, particularly the content within your website. This way, your users will remain in your content and browsing your site.

These internal links on your website also improve your SEO but remember that they should always be relevant. If you fill your text with links, people won’t know where to click on them.

11. Interact with your readers and call them to action on your website’s content

Text that says push here as an example of a call to action.

The best sites end each page with a call to action. This strategy redirects readers to other parts of your site and excites them to promote your website’s content. Call-to-action buttons should be short and start with action verbs like “download,” “share,” “join,” “subscribe,” “learn more,” “watch” and should include a link that allows your visitors to take the action you’re suggesting.

Constant writing can sometimes be a complex exercise, but since your website is up and running you can make revisions to evaluate reader behavior and make the necessary improvements to get better performance. Following these tips, the content of your website will be attractive and effective to capture the attention of your readers in less time.

And you, how do you generate the content of your website? Let us know by leaving a comment.

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