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b2b vs b2c
Business

B2B vs B2C Models: advantages and disadvantages

Having an e-commerce store is a big advantage for your business, but which one is best? B2B or B2C? Take a look at B2B vs B2C models advantages and disadvantages and decide if selling to customers is right for you or you prefer to sell directly to other businesses.

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Innovation

The impact of interactive content

The content we share online must be valuable so that people are interested in what we have to say. Currently, the most interesting content is interactive, involving audiences. Discover some examples of interactive content that you can implement on your website.

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Marketing

B2C marketing: strategies and tips

If you have a company that concretizes its sales with individuals you are talking about a B2C relationship. How can you take care of that relationship and do specific marketing for it? Discover the tips we have for B2C marketing here.

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strategic marketing for you
Marketing

Strategic marketing priorities during the pandemic

After the global health crisis, trade and advertising as we know it had to take a 180-degree turn. The world’s best-known companies are redesigning their image to raise awareness about this couple of years of pandemic. These kinds of actions stand out from the simple marketing campaigns they might have of your product or brand, but allow them to gain a reputation as a conscious company.

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ppc en economía y negocios en línea
Marketing

5 reasons to consider PPC campaigns in your business

In this fast and demanding world, this advertising method brings together channels and strategies of variables and extensions, provided that the potential audience sees the ad and performs an action (click) and acts in favor of the page. It is not worth measuring success in impressions, the important thing is to act in relation to your brand, towards a PPC in economics, which segments and begins to proliferate almost immediately, both for e-commerce and for the big brands that can afford this resource almost without thinking about it.

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