Most people would consider having their own business their dream. Small business owners enjoy the freedom to be their own bosses and succeed to their full potential. However, there is also more stress than expected. Any difficult moment can be overcome with a little strategy and planning. Marketers have developed 7 tactics that will drive small business success.
1. Develop a unique selling point
Creating a unique selling proposition that emphasizes the benefits of doing business with you will make you stand out from the crowd.
Create new products and services that are not risky to attract attention. You can make them even more special with faster service or a guarantee. Your best strategy should focus on features that your competitors are unable or unwilling to offer.
2. Customer Recommendations
It’s natural for small business owners to think your product or service is the best thing on the market, but what their current customers think is what matters most to their potential customers. Your perspective as a consumer is important.
It is essential that small businesses use testimonials in their advertising. Consider this: what better way to gain credibility than to build a group of satisfied customers and let them speak for themselves?
3. Upselling in Small Businesses
Marketing trends such as upselling are among the most successful today. People will try to sell you no matter where they go. Everyone has jumped on the bandwagon, from fast food with oversized options to clothing stores trying to match your shoes to your outfit. Works!
Having excellent products and providing satisfying service is already familiar to your customers. These are the things they expect from you. Making sales to someone you already have a relationship with is easier.
Take every opportunity to increase your sales volume among the customers you already have. Is there a product that goes with what they are buying? Recommend it. You will increase sales this way. There is a good chance that those who already buy from you will generate more sales for you.
4. Small companies, small prices?
Marketers can also use the old war tactic of divide and rule! Consider splitting the price into “purchasable” chunks if it seems too high. $100 per month equals $1,200 on a $1,200 item. Up to $10 per day would apply to a purchase of $3,650. It’s a great price!
5. Show off your benefits
A customer buys because he wants to benefit from the purchase. Buying a dress can make someone feel sexy and buying a book can make a person feel good about reading. The key to buying is emotion.
Arouse the emotions of your potential customers with images. You’ll have more success converting them into cash if you let them “feel” the benefits.
6. Write headlines that grab attention.
Is your copy compelling enough to grab your reader’s attention? Start with the title. If you are deciding whether or not to read an article, it is very important to know where we will lose or gain the reader’s interest in the ad.
Twelve words or less is the perfect length for a headline. From a small business perspective, do you promise a positive benefit or do you pose a provocative question? Make sure your statements grab attention.
7. Offer a deal they can’t refuse
Would you pass up such a good offer? Otherwise, you should improve it. Not so much lower prices; instead you need to make a profit, but you can make the deal nicer on the value of the product or by adding bonuses that are considered valuable but cost you little.
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